08 Aug Supercars founder Tony Cochrane behind all-new S-X Open International Supercross FIM Oceania Championship
S-X Open International Supercross FIM Oceania Championship Chairman Tony Cochrane with Event Co-Founders & Directors Adam Bailey and Ryan Sanderson
The man that created and grew the V8 Supercars Championship into the fourth largest sport in Australia – Tony Cochrane, has cemented his involvement in what he calls the next big thing in sport, Supercross.
The Monster Energy S-X Open International Supercross FIM Oceania Championship, promises to be the largest off-road motorcycling series, outside of the USA.
The all-new championship will captivate sports fans by combining what is already the most prestigious Supercross racing event in the Southern Hemisphere in Sydney, the AUS-X Open, with a brand new event that promises to be the largest ever held in New Zealand; the Monster Energy S-X Open Auckland, at Mt Smart Stadium on November 24.
Supercross has been touted as one of the fastest growing and most extreme forms of motorsport on the planet. Athletes battle side-by-side, on 100 kg motorcycles, which are as commonly off the ground, as they are on it. Soaring 40 feet into the air and aggressive bar-to-bar contact is a regular occurrence throughout the short, explosive racing formats. Riders are more like modern-day gladiators, fighting within millimeters of catastrophe at all times.
Cochrane was inducted into the V8 Supercars Hall of Fame in 2012, credited with taking the sport of touring car racing in Australia, from relative obscurity to one of the world’s most recognised motorsport Championships. He believes Supercross will be the next big sporting spectacle, to captivate audiences attention, in an ever-changing sporting landscape. That he is willing to put his name to it as the Chairman of the series, is a testament to his faith in its future potential.
“Full credit to Adam and Ryan – they have created a truly world class show and over the next couple of years with their Oceania FIM rights they have great opportunity to grow this in Asia and the Middle East as well as the expansion into New Zealand, and I know just how much Kiwi’s love their motorsport! I am very proud to help them grow foreign markets, in this exciting sport franchise.” Cochrane said.
“Anyone that hasn’t witnessed Supercross absolutely has to see it to believe it. Whether you are a motorsport fan or just a fan of good entertainment; you will love this. It is motorsport’s answer to 20-20 cricket. The action is non-stop, explosive and absolutely amazing to watch. Better yet you can see everything from the comfort of your seat, anywhere in the stadium. I’m certain fans in Auckland are going to love it, just as much as they already do in Sydney.” Cochrane said.
Global energy drink giant Monster Energy has also been confirmed as Naming Rights Partner for the S-X Open Auckland event, which Marketing Director Oceania – Tim Ryder says was a natural move for the brand.
“Monster Energy has a long-standing association with Supercross and Motocross riders and teams worldwide, including some of the sport’s best in Ricky Carmichael, Ryan Villopoto, and Justin Barcia, and to now be the title sponsor of the S-X Open Auckland is an exciting addition to our strong stable of event partnerships,” Ryder said.
“Securing the title partnerships of both the S-X Open Auckland and AUS-X Open Sydney is a natural move for us as we continue to expand our involvement in Supercross across Oceania,” Ryder said.
With the Monster Energy AUS-X Open Sydney event, which is now in its fourth year at Qudos Bank Arena, forming the curtain raiser for the 2018 championship, the brand-new Monster Energy S-X Open Auckland event and series finale at Mt Smart Stadium, will be the first time Kiwi fans get an opportunity to witness the best Supercross athletes in the world, challenge for the most prestigious FIM sanctioned Supercross championship crown, outside of the USA.
In addition to the world’s best Supercross racers, each championship event features the best in international Freestyle Motocross stunts, stunning pyrotechnics, live music and concert-like entertainment values.
Series Co-Founder and Director Adam Bailey stated that an unwavering focus on spectator entertainment is the cornerstone behind the series’ creation and international expansion for 2018.
“Since the inception of the AUS-X Open in 2015, it has always been our goal to expand into overseas markets, so it is fantastic to be able to finally announce the Monster Energy S-X Open in Auckland and all-new FIM Oceania Supercross Championship. Our philosophy is really simple; to give our audience non-stop entertainment that is unscripted, unpredictable and absolutely unmissable. Sydney is going to be our biggest and best event yet and we can’t wait to share what we have planned with Auckland. It is going to blow their minds!” Bailey exclaimed.
The move to expand from a one-off event in Sydney, to international championship status is a huge one, but series Co-Founder and Director Ryan Sanderson, says the timing could not be better to make the move across the ditch.
“After three years of growth in Sydney and a growing international audience, the timing for expansion and to announce the 2018 Monster Energy S-X Open Auckland event, is perfect. Today’s sports fans and in particular the younger, millennial audience, command premium and memorable live event experiences that offer sensory overload from the moment they arrive. We’re certain, whether they think Supercross is their thing or not, they will be converted. There’s nowhere else they should be other than Qudos Bank Arena, Sydney on November 10 and Mt Smart Stadium, Auckland on November 24.” Sanderson stated.
With a full lineup of international heavyweight athletes set to be announced, fans are urged to register for access to pre-sale tickets, before they go on-sale to the general public, via www.sxopen.com, to avoid disappointment.
Auckland Tourism, Events and Economic Development (ATEED) will be supporting the Monster Energy S-X Auckland as part of Auckland’s Major Events Portfolio, which generates social and economic benefits for the region.